Finding Flaire
PARTNERS FOR
Content Creation | UGC
The Challenge
This brand was looking to increase local sales as overseas customers were currently the main demographic of their market. They wanted to boost awareness in Australia markets and boost sales within the region.
The Strategy
Capturing the collection in rural Australia, bridging the gap between simply showcasing content that captured the brand essence but that also boosted sales within Australia.
Pairing campaign imagery with UGC, showcasing each piece across a range of Australian settings, allowing local customers to see themselves in it.
The Results
A stronger local following and wider brand awareness, with each collections sales being repositioned to the local market.
Finding Flaire has became a brand its community recognises due to the refined nature, although now their local market will be able to resonate with their brand and products.