The Breakout Hack
PARTNERS FOR
Content Creation | UGC
The Challenge
Bringing the Give Acne The Finger campaign with Bakers Delight to life.
With content bold enough to carry the message and polished enough to tease out the campaign after the initial activations.
The Strategy
Art-directing editorial styled content and UGC content that are playful, vibrant and confident, with intentional nods to the campaign throughout.
All whilst making sure the product was integrated throughout and seen being used in motion.
The Results
A campaign worth obsessing over. Editorial and UGC content that strategically complimented the Give Acne The Finger campaign, strengthening brand awareness through content that pushed the brands tone of voice and feel.